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WHAT MATTERS MOST?

Consumers make decisions everyday on what products they want to purchase, and why. For gluten-free products, the situation is no different. Shoppers must choose one product over all the rest to spend their hard-earned money on. How do they make this decision? What factors do they consider? It is important for manufactures to understand what matters most to potential customers in order to understand in what areas they must focus their marketing and communication activities. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand which factors matter most to gluten-free consumers: company story, ingredients, recipes, or brand familiarity.

Fall in love with this delicious Germinal Apple Cinnamon Bread Pudding we’ve created for the season.
This sweet treat is coated with a warm maple butter sauce drizzled on top.

Trick or Treat Yo’ Self with this recipe for an upcoming Halloween party; your guests will be pleasantly surprised that organic, gluten-free Germinal apple cinnamon bars were used as a twist on this classic dish.

CONSUMER MUST WORK HARD TO DIFFERENTIATE PRODUCTS

The gluten-free snack food industry is growing exponentially. While manufactures strive to differentiate their brand from a sea of competitors, consumers are having to work hard to distinguish one product from another. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand where consumers interested in gluten-free products turn to, to get information on new products.

Quinoa seeds are small but they have a big heart. Here is all you need to know about this super-grain.

Hazelnuts have so many nutritional properties, that our body’s need and love. They are rich in magnesium, vitamin E, healthy fats and mineral salts: real goodness for you and your hazelnut cakes.

Blueberries are just like teff, small but packs a powerful punch.

Blueberries, in the wild, generally grow on small shrubs in mountainous undergrowth. The shrubs bloom in spring and the juicy berries are ready to for harvesting in late summer.

Cultivated since antiquity, hazel plants have always been appreciated for the rich taste and nutritional properties of their small fruits: hazelnuts. With many hidden health benefits, let’s take a look at 3 good reasons why eating hazelnuts is a good habit to have!

Blueberries are definitely one of the sweetest solutions to start your day with a full of energy and health.

Blueberries are rich in antioxidants, vitamins, mineral salts and they help the body in many different ways.

Buckwheat is a plant whose grains have many properties. With this guide, you will discover all of them. Let’s start!

Quinoa is an ancient South American plant, referred to as the “mother of all seeds” by the Inca. The seeds of this plant are very versatile: you can boil and eat them or turn them into flour to make bread, biscuits and many other recipes.