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NEW TRENDS

New year, new trends: what does the future of healthy food look like? As an industry leader, Germinal Organic invests in staying ahead of the game to be able to meet demands of a fast pace food market. Research brings its rewards, so let’s take a look at the top 5 trends that are positioned to shape buyer behavior in 2018.

HOW DO YOU EAT?

Consumers make decisions every day on what products they want to purchase. Obviously, these decisions are influenced by factors like price and brand recognition, but purchasing patterns are also shaped by consumption habits. Buyers of gluten-free food products are no exception, and it is important for industry professionals to understand not only what food products their potential customers buy, but also how they eat them! Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to collect information on how frequently consumers buy gluten-free products and how they fit those products into their diets.

Ditch your oven mitts and get your hands dirty with this delicious gluten-free Germinal Truffles recipe.
We know how hectic the holiday season can be, so with just a few ingredients and a box of Germinal Chocolate Chip Cookies.

You’ll shuffle ‘til you truffle in no time.

You can’t spell meat without eat!

Start your gluten free charcuterie board with your savory favorites.

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You’ll be giving thanks to us after trying this delicious vegan herbed Germinal stuffing!

Eating healthy should never feel like a sacrifice, especially on Thanksgiving.

We used the Tomato and Basil Crackers because of their texture and earthy flavors.
The Tofu puree brings it all together and is an excellent source of protein. The fresh herbs, such as sage, blend perfectly with these tasty crackers.

WHAT MATTERS MOST?

Consumers make decisions everyday on what products they want to purchase, and why. For gluten-free products, the situation is no different. Shoppers must choose one product over all the rest to spend their hard-earned money on. How do they make this decision? What factors do they consider? It is important for manufactures to understand what matters most to potential customers in order to understand in what areas they must focus their marketing and communication activities. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand which factors matter most to gluten-free consumers: company story, ingredients, recipes, or brand familiarity.

Fall in love with this delicious Germinal Apple Cinnamon Bread Pudding we’ve created for the season.
This sweet treat is coated with a warm maple butter sauce drizzled on top.

Trick or Treat Yo’ Self with this recipe for an upcoming Halloween party; your guests will be pleasantly surprised that organic, gluten-free Germinal apple cinnamon bars were used as a twist on this classic dish.

CONSUMER MUST WORK HARD TO DIFFERENTIATE PRODUCTS

The gluten-free snack food industry is growing exponentially. While manufactures strive to differentiate their brand from a sea of competitors, consumers are having to work hard to distinguish one product from another. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand where consumers interested in gluten-free products turn to, to get information on new products.