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10.10.18

How the U.S Healthy Food Market is Growing

Healthy foods are conquering our groceries stores but are you aware of the nature and the origins of this phenomenon?

American are improving their food choices and diet quality. We investigated this trend to find the key areas of improvement and the information that you need to know to leverage this growth opportunity.

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09.19.18

What You Need to Know About Sustainable Food Production

Sustainability is a hot topic in agriculture. But what does it mean and why should you care? Heres the inside scoop on sustainable food production.

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07.09.18

Gluten-Free Trends in 2018

Get in the gluten-free game — What you need to know about 2018 trends

The food industry is always changing. Stay on top of the trends this year by checking out these gluten-free trends in 2018.
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06.22.18

What Organic and Non-GMO Certifications Really Mean

Why you should care about organic and non-GMO certifications

Consumers want pure organic food and non-GMO products. And, they want to be sure that’s what they’re getting. Here’s why organic and non-GMO certifications are essential.
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05.25.18

Is Organic Sourcing Worth the Challenges?

Why Put in the Extra Work for Organic Sourcing

What are consumers looking for from the food industry right now? Organic product. As the demand for organic food rises, so do the challenges of sourcing it.

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03.01.18

Germinal Organic Commits to Growth

The Healthy Food Manufacture Is Off to A Fast Start in North America

In less than 12-months, Germinal Organic Inc. has positioned itself to take the US gluten-free snack market by storm.

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02.20.18

EU Versus US: A Closer Look at Food Standards

Europe vs. USA

As the US subsidiary of a European food manufacture, Germinal Organic is exposed to both European and American food product rules and regulations. Let’s take a look at a few areas where U.S. and EU food product standards differ.

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01.13.18

New Year, New Health Trends

NEW TRENDS

New year, new trends: what does the future of healthy food look like? As an industry leader, Germinal Organic invests in staying ahead of the game to be able to meet demands of a fast pace food market. Research brings its rewards, so let’s take a look at the top 5 trends that are positioned to shape buyer behavior in 2018.

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12.20.17

You Are HOW You Eat

HOW DO YOU EAT?

Consumers make decisions every day on what products they want to purchase. Obviously, these decisions are influenced by factors like price and brand recognition, but purchasing patterns are also shaped by consumption habits. Buyers of gluten-free food products are no exception, and it is important for industry professionals to understand not only what food products their potential customers buy, but also how they eat them! Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to collect information on how frequently consumers buy gluten-free products and how they fit those products into their diets.

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11.14.17

What Matters to Consumers?

WHAT MATTERS MOST?

Consumers make decisions everyday on what products they want to purchase, and why. For gluten-free products, the situation is no different. Shoppers must choose one product over all the rest to spend their hard-earned money on. How do they make this decision? What factors do they consider? It is important for manufactures to understand what matters most to potential customers in order to understand in what areas they must focus their marketing and communication activities. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand which factors matter most to gluten-free consumers: company story, ingredients, recipes, or brand familiarity.

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“We are manufacturers and with our products we respect the environment, in cooperation
with suppliers and commercial partners who share our commitment to sustainability.
We take care of people, designing organic, healthy and functional products developed
following precise nutritional needs. Our motto? Nourish your health, with taste!”

Emanuele Zuanetti CEO