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11.14.17

What Matters to Consumers?

WHAT MATTERS MOST?

Consumers make decisions everyday on what products they want to purchase, and why. For gluten-free products, the situation is no different. Shoppers must choose one product over all the rest to spend their hard-earned money on. How do they make this decision? What factors do they consider? It is important for manufactures to understand what matters most to potential customers in order to understand in what areas they must focus their marketing and communication activities. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand which factors matter most to gluten-free consumers: company story, ingredients, recipes, or brand familiarity.

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10.09.17

The Information Age: Where do Gluten-Free Consumers Go for Answers?

CONSUMER MUST WORK HARD TO DIFFERENTIATE PRODUCTS

The gluten-free snack food industry is growing exponentially. While manufactures strive to differentiate their brand from a sea of competitors, consumers are having to work hard to distinguish one product from another. Through a 2017 consumer survey, Germinal Organic (partnering with Qualtrics) sought to understand where consumers interested in gluten-free products turn to, to get information on new products.

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“We are manufacturers and with our products we respect the environment, in cooperation
with suppliers and commercial partners who share our commitment to sustainability.
We take care of people, designing organic, healthy and functional products developed
following precise nutritional needs. Our motto? Nourish your health, with taste!”

Emanuele Zuanetti CEO